Before you create a blog, it is important to decide on the theme or subject area your blog will cover.1 Two main factors should be considered when picking a topic to blog about, your audience and what you are passionate about, be it work or pleasure.
Determine Your Audience
Who your audience is will determine which type of blog host you use, the content of your blog, whether or not you publicize your blog and what success means for you in respect to your blogging endeavors. To determine your audience, ask yourself these questions:
Are you creating a blog primarily to keep in touch with family and friends?
Do you want to create a blog for people in your profession or who share your interests?
Is your blog an extension of your business?
Decide on a Subject
If you want your blog to be more than an online diary or a means of staying connected with family and friends, you will need to decide what subject matter your blog will cover. How focused your blog is on a particular subject is entirely up to you. Your blog can simply cover the stuff that is interesting to you and need not be defined beyond that. If, however, you would like to target your blog to a particular niche or audience, here are some things you might consider:
What are you interested in?
What are you an expert in?
Would your occupation be an interesting subject?
What do you think is currently missing online?
Do you have a goal that you’re trying to achieve that could be documented online?
Will you be able to blog about the subject matter consistently over a long period of time?
How many other blogs exist on the subject matter you’ve chosen? Do you have a fresh take to stand out from the rest?
If you need some inspiration, check out some of the most popular blogs on the internet through Technorati’s Popular Blogs page or the Webby Awards’ list of blogging nominees.
PLEASE NOTE: Take heed if you choose to blog about your workplace. Unless you password protect your blog, it is a public document. Most employers are web savvy, and even the most well-intended comments could run afoul of your workplace’s rules and regulations. Time and time again bloggers have been disciplined and even fired for negative or improper comments about their job posted on their blog.