Which email do you look forward to receiving most: an email from your best friend or an email from a massive corporation? And which of those two emails do you prefer to read?
Easy choice, isn’t it?
So, when you’re emailing your list, what do you do? Do you write as if you’re addressing a huge, faceless crowd of people? Do you write just like a massive corporate marketing department would?
If you want your subscribers to look forward to your emails, you should consider behaving more like a friend.
You know, like, and trust your friends … right?
Try toning down that corporate look, and create a more minimalist email design. Write in a conversational, respectful voice.