Rules in Setting Up A Blog

Step 1: Define Your Niche

Before you create a blog, it is important to decide on the theme or subject area your blog will cover.1 Two main factors should be considered when picking a topic to blog about, your audience and what you are passionate about, be it work or pleasure.

Determine Your Audience

Who your audience is will determine which type of blog host you use, the content of your blog, whether or not you publicize your blog and what

Continue reading

What the heck is SEO?

This is a great question for those of you who have no idea or are a bit confused on what SEO really means.

SEO simply means search engine optimization or search engine optimizer. You might be saying okay now I know what those letter stand for but how the heck does it work?

I’ts the process of increasing the amount of visitors to your website by obtaining a high-ranking placement in the search results page of a search engine (SERP-Short for search engine results). The higher a website ranks in the results of a search, the greater the chance that your site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward your site. SEO helps to ensure that your site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Continue reading

How the Fortune 500 Use Social Media to Grow Sales and Revenue by Jamie Turner

Given the hundreds of social media tools available, and the thousands of different ways to use them in business, you’d think that getting Fortune 500 companies on board would be a complex and daunting task.

But it’s not. The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.

These five social approaches, though different in many respects, all have one thing in common: Each of the Fortune 500 use them to generate a profit. After all, they’re not using social media just to be social. They’re using it to make money.

Continue reading

The Importance of Branding


Unless you are in marketing, you probably don’t think about branding much. It’s a big, nebulous term that we, the consumers, are most aware of during the Super Bowl. Ad agencies are tripping over each other to make a water cooler ad (you know, the ones we talk about the next day).

They work furiously to make a really strong impression so we remember their clients’ products. For example: Even though they are individual who rarely drink beer, they see the Bud Light’s ads which are often clever and funny, so you remember them for the next few days. Now that is branding! I don’t even like beer like that , but I would drink their product, because I remember their ads.

My little story proves why branding matters, and you should be doing the same with yourself and or business. We enjoy helping people with they branding needs. Here we will define branding and explain the steps involved in creating a brand:

Continue reading