What the heck is SEO?

This is a great question for those of you who have no idea or are a bit confused on what SEO really means.

SEO simply means search engine optimization or search engine optimizer. You might be saying okay now I know what those letter stand for but how the heck does it work?

I’ts the process of increasing the amount of visitors to your website by obtaining a high-ranking placement in the search results page of a search engine (SERP-Short for search engine results). The higher a website ranks in the results of a search, the greater the chance that your site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward your site. SEO helps to ensure that your site is accessible to a search engine and improves the chances that the site will be found by the search engine.

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