Step 1: Define Your Niche

Before you create a blog, it is important to decide on the theme or subject area your blog will cover.1 Two main factors should be considered when picking a topic to blog about, your audience and what you are passionate about, be it work or pleasure.

Determine Your Audience

Who your audience is will determine which type of blog host you use, the content of your blog, whether or not you publicize your blog and what success means for you in respect to your blogging endeavors. To determine your audience, ask yourself these questions:

Are you creating a blog primarily to keep in touch with family and friends?

Do you want to create a blog for people in your profession or who share your interests?

Is your blog an extension of your business?

Decide on a Subject

If you want your blog to be more than an online diary or a means of staying connected with family and friends, you will need to decide what subject matter your blog will cover. How focused your blog is on a particular subject is entirely up to you. Your blog can simply cover the stuff that is interesting to you and need not be defined beyond that. If, however, you would like to target your blog to a particular niche or audience, here are some things you might consider:

What are you interested in?

What are you an expert in?

Would your occupation be an interesting subject?

What do you think is currently missing online?

Do you have a goal that you’re trying to achieve that could be documented online?

Will you be able to blog about the subject matter consistently over a long period of time?

How many other blogs exist on the subject matter you’ve chosen? Do you have a fresh take to stand out from the rest?

If you need some inspiration, check out some of the most popular blogs on the internet through Technorati’s Popular Blogs page or the Webby Awards’ list of blogging nominees.

PLEASE NOTE: Take heed if you choose to blog about your workplace. Unless you password protect your blog, it is a public document. Most employers are web savvy, and even the most well-intended comments could run afoul of your workplace’s rules and regulations. Time and time again bloggers have been disciplined and even fired for negative or improper comments about their job posted on their blog.

SEO simply means search engine optimization or search engine optimizer. You might be saying okay now I know what those letter stand for but how the heck does it work?

I’ts the process of increasing the amount of visitors to your website by obtaining a high-ranking placement in the search results page of a search engine (SERP-Short for search engine results). The higher a website ranks in the results of a search, the greater the chance that your site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward your site. SEO helps to ensure that your site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Now doesn’t that sound good?

Here are some helpful tips for your blogs to increase traffic and use SEO correctly.

Creating a SEO Friendly Blog

When creating a blog choose a title and URL that is search engine friendly and use keywords. Pick a topic and use it in your URL. Remember, a URL should not be more than 20 letters in length. This way the URL is easy to remember and type.

By using keywords in your URL and blog title, the search engines can relate searches to your blog.

If you are using WordPress there are many SEO plugins that give multiple options to help your search engine friendliness. Some themes have search engine options built into them already. Make sure you visit all the options and set them up. Just having the plugin or theme with SEO options built in is not enough if you do not set them up. Choosing a theme that is not complicated and that does not have “dirty CSS” coding is key also. You want the web crawlers to be able to read your content easily.

Creating A SEO Friendly Post

Each post you write on your blog is another chance for more traffic to your site. Create on topic posts using the topic as the keywords in the post, slug, tags, and categories. you can search for related keywords with Google Adwords Keyword Tool. Make sure you have keywords in the first sentence and last sentence. You can also use bold and italics to emphasize keywords. This helps the web crawlers understand the topic of the post. Link to content that is related to your blog post that is outside of your site. This will build relevance to your post.

If you have SEO options, fill them in with your keywords and create a description that is attention grabbing that includes your keywords. People searching for the topic will see the description. You want them to choose your site over the other search engine results.

Tracking SEO Results

You need to know if your SEO efforts have paid off. There are several ways to do this. Doing a simple search for your keywords is one way to see if you come up where you want to in search engine results. You can also use tools like Google Webmasters tool, your analytics program, and plugins to track your visibility. You should be looking how many times a certain keyword or keyword phrase was searched and a visitor arrived to your site, how much traffic is from search engines, and the most popular topics searched.

SEO is a very large topic and there are many steps involved in getting it right. You might not get it all at first but continuing to learn about it and finding with works for you is key. Search engine optimization is key to gaining more exposure and traffic for your blog.

Many times, when I receive those requests, the blogs that are shown to me are either on Blogger.com or WordPress.com – Free blog hosting websites. Usually, when I receive these requests, my response is the same – get away from those sites and start your OWN hosted blog, one that you control and are free to do whatever you want with. This is advice that I received from one of my Mentors when I was getting ready to start my blog. In this article, I want to address why this should be done, however, lets first talk about these Free Services.

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A Little about WordPress and Blogger.

Blogger and WordPress.com (not to be confused with WordPress.org) are amazing systems. They make it extremely EASY for anyone to sign up for an account, and start a blog, even without any significant technical expertise. Blogger, owned by google, has a very simple three step process to setting up a blog. You create and account, name your blog and then choose a template – That’s it! Your blog is up and running. WordPress is very similar to Blogger, and also allows for anyone to set up a free account and start blogging.

These blogging solutions are considered externally-hosted blogs because they are not hosted by YOU. The benefit is that they take care of providing the blogging software automatically. They also have some additional benefits of helping to drive traffic. However, there are some downfalls to using services like these.

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Why you should host your own blog

Free is good! However, Free is not always best. The problem with using blogging platforms like Blogger and WordPress is that you do not own your blog. They are owned by Blogger and WordPress and they have the power to shut down your blog, whether you like it or not. When I first thought about getting into blogging, one of my mentors told me about a guy that did a lot of work with a blogger blog to grow his business to where he was making around $2,000 per month. Now, that’s $2000 extra dollars that can come in handy.

One day, he woke up to his blog being shut down by google, and never got a full reason why it was done. Because of that, his income dropped from $2000 to $0 overnight, and there was NOTHING he could do about it. Well, I guess he could’ve decided to start all over and grow it again to that point, but trust me . . . that can be a long a painful process. This is the biggest reason why I recommend for everyone to get their own self-hosted blog, but there’s more.

When you own your blog, you have the ability to do a lot more customization – something that comes in handy as your business grows. The possibilities are limitless and it provides you with much more space to grow. Owning your own blog is like having your own piece of virtual real estate. If you are serious about building an online business, this is essential.

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WordPress’ Self-hosted option

I spoke earlier about WordPress.com, but there’s another side to WordPress, and that is WordPress.org. This is THE industry standard for self-hosted blogs and is also a free script that you can install on your own hosting account. This is the route that I’ve chosen and is the preferred option among bloggers today. One of the great features of wordpress is that it’s a system where anyone can develop plugins to work with wordpress, which gives you a significant amount of options to what you can get your wordpress Blog to do. If you have an idea of something to add to your blog, chances are, there’s a plugin for it, and if not, one can be developed.

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The cost of owning your own blog

One of the great things about having an online business, is that it does NOT take a lot of money to get started. In the past, if you wanted to start a business that is to be successful, you needed to have a significant amount of startup capital, and in many cases, you needed to rent a physical building, and the costs just kept adding up. Fortunately, in this digital age we are living in, it’s quite affordable to have your own online Real Estate. Typical hosting accounts start around $5 per month (much less than renting a building for your business). For a few dollars more (around $8), you can host an unlimited amount of domains. In other words, you can have as many websites as you want.

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GoDaddy.com Hosting Plans from $1.99 per month! Now with Unlimited Bandwidth!

Plugins are software scripts. Plugin is usually a number of files compressed into archive that can be downloaded to your hard disk from plugin directories or from the site of the plugin. This is the official plugin directory: http://wordpress.org/extend/plugins/ You don’t need to have programming skills when using most of the plugins but you have to read carefully the instructions given by the plugin author and follow them. If something is wrong with the plugin you should consult the plugin author. When selecting a plugin you should see to compatibility of the plugin with the version of your wordpress blog. Very often it is written in the description of the plugin. It is strongly recommended to make backup of your site in case something go wrong, before installing a plugin.

Here are some cool plugins you should look to add….

• W3 Total Cache – This WordPress plugin is great for two reasons. First, it makes your pages load way faster. Second, since it stores static versions of your site, it requires much less CPU processing than using WordPress all by itself. This WordPress plugin is number one on the list for a reason.

• HeadSpace: WordPress SEO Made Simple- Move over All in one SEO. There’s a new guy in town. HeadSpace provides you with the features you need to drive your site to the top. People spend way to much time working on SEO and too little time writing great content. This plugin let’s you put your focus back where it belongs. It takes care of all the SEO work that your blog will need.

• WP-DBManager – This little gem is amazing for backing up your website. It actually has quite a few functions that it can perform but perhaps it’s most impressive feature is it’s ability to email the entire WordPress databse to me every day.

• Thank Me Later – This plugin is great. It sends an email to all first-time visitors. You can write up the email to remind them about your RSS feed or just to invite them to connect with you personally. I do both.

• SEO Smart Links – Do you inter-link your articles? You should. Linking within an article to other articles is a great way to build Page Rank throughout your site and it’s a great way to get readers to find your other articles on similar subjects. This plugin will interlink keywords to your other articles for you.

Have Fun!!!

As a marketing tool, blogs are full of all kinds of potential. Blogs have some truly unique characteristics as a marketing tool. First of all, they are much easier than newsletters when it comes to getting your idea across. They can be added to, and they can be updated at any time and from virtually anywhere. Blogs also have long lasting shelf lives, as they exist on the internet until you decide to remove them. This contrasts well to newsletters which have extremely short shelf lives, because once you send it out, it’s sent, then trashed, and gone. Unless you are just posting marketing materials that are deglossed, most blogs offer a large amount of credibility. Whether your blog is a personal blog or a business blog, viewers come to blogs expecting to find frank and personal perspectives on a topic that you are passionate about.

If you maintain your viewers and you respect the idea that you should be passionate about the content of your blog, then your credibility will go up, and this is what blogging is truly all about. Blogs are easy to syndicate, meaning that you can get your information and opinions out there, and can allow them to spread like wildfire. If you have an opinion to share, a product to sell, a brand to market or something else to say on the internet, and you think that people are going to want to read what it is that you have to say, then blogging is an excellent option for you to consider.

If you do not already have a blog that is associated with your business or your website, then now may very well be an excellent time for you to start blogging. You should not think that blogging is unnecessary simply because you are employing other strategies for marketing or communicating online. There are completely different dynamics when it comes to e-mail communication and blogging. Nothing facilitates conversation, communication and community the way that blogging does. There is no confusion about blogging being spam the way e-mails can be looked at as spam. Blogs have a long shelf life, meaning they last longer than e-mail correspondence and blogs work very well in conjunction with other forms of communication and methods of marketing as well.

Think about this, things online move rapidly. Spending 2 months to promote a blog and get traffic would only take 1 week of full absence to have that traffic diminish. With that in mind, we’re in big trouble. But of course like anything else, there are smart fixes and solutions for that and in this blog post I aim to talk about those things.

Write in one sitting

If you’re really busy, there’s a good chance that you can still have a day or two where you can write some blog posts. Believe its more than enough.

The way I do it most of the times is write my blog posts in one sitting. So basically you could pick your most productive day, in most cases, its every Monday, and then sit down and don’t do anything other than write blog entries. You would be surprised how many high quality articles you can pump out in that day.

For me I usually do it every morning mostly in my home office (anyone can call their room their office ) and spend almost 6 hours in writing articles. I can then come up with 5-8 blog articles that I can now set on queue. The important thing here is that you have the continuity of content which will definitely help with consistent traffic and awareness around the blogosphere.

Utilize Social Media accounts

In the event that you cannot really go out and market your blog through commenting or other things, you can simply just utilize your social media accounts such as Twitter, Facebook and etc.

Most people can access this through their mobile phones so just a simple tweet maybe every three hours can do wonders. Social media is still a hot commodity when it comes to traffic generation and if you have good following on social sites then there’s a good chance you can benefit from it a lot by doing it consistently.

Make things Structured and Automated

One thing that I learned a lot ever since having a job is making things automated and structured. Of course before, I thought I was very structured but I know I improved a lot.

Here are some of the things that you can automate so you no longer need to do it manually.

• Automate your tweets – This can be done in various ways. You can signup to a service known as twitterfeed. What it does is simply just automatically tweet your latest post published so there’s no need to do it manually. Another is by utilizing this plugin called as Tweet Your Old Post. This brilliant plugin simply just tweets any random posts of yours in a certain time interval and the beauty about this is that you can have control on types of posts that you want to publish. Let’s say you just want to continually publish your top posts. What you can do is filter it using your categories so that you can eliminate your personal posts from being tweeted.
• Structure your newsletter series – Just like in posting blog posts, you can actually do your newsletter of one week or 2 in one sitting. In my experience, the best way to do it is every Sunday since you are much more relaxed to write a series of newsletters.

Seek for outside help

In an event where you feel you really need outside help, you can simply just hire a freelancer out there to do things for you.

Contrary to what most people think, its actually not that expensive. You can simply do a contract that would pay a freelancer on a per article basis so you don’t need to shed a lot of money for something that is not done daily.

You can also hire virtual assistants that can oversee minor operations on your blog such as publishing blog posts, deleting spam comments, answering emails and maintaining small things. Hiring someone can be really really helpful especially if you want to maintain consistency in your blog.

There ya go! Those are the 4 things that you can do to be able to maintain your blog even when you don’t have time to do it on a daily basis. Strategic blogging involves being wise enough in facing certain problems mentioned above. If you can make yourself involved lesser than ever while still reaping the same benefits, then you’re doing it right.

This is the name of your blog (www.YourBlogName.com). You can check on availability at GoDaddy.com . You can also purchase your domain name there. That is where I get my domains.

GoDaddy.com is a low cost provider with excellent service ($10/year). When you do purchase, it’s important to know that Google search engines give more favor to sites who have bought their domain for longer than 1 year.

When choosing a name think about how you want to brand your blog. You can choose a name related to your blog’s theme, you could choose to brand with your own name, or you can make up a name that sounds cool. Or you could do some combination of those. Usually “.com” is preferable to other extensions such as “.net” or because it makes it easier for people to remember. Everyone thinks “.com” but if you can only get “.net” with your favorite name that should be fine. Just keep an eye out for when the .com will become available, some individual fail to renew there domains causing them to loss they domains and making domain become available for purchase.

When it comes to picking a domain name I suggest brainstorming on paper first. Get feedback from some people about the names you’ve picked. Then click over to GoDaddy.com to check availability. You may need to modify some of the names you thought of. Godaddy.com will also make suggestions for you too.

The reason I recommend godaddy is simply. GREAT SERVICES AFFORDABLE PRICING!

Review and Compare:

Recently, I’ve been thinking a lot about the state of social media, and I’m reminded of where we were in the mid-90s with the advent of the web. I lived and worked through Web 1.0, and am feeling a sense of déjà vu as we play out the same routines with Web 2.0 and beyond: social media is getting the same basic adoption patterns, the same reactions and overreactions. It’s just different tools and terminology. We have a long way to go before everyone and their cousin uses social networks more than they email, or tweets more than they call, but nobody can deny the way we communicate has once again been changed forever.

Here’s how I’d illustrate where we are in terms of social media tool adoption and integration into the fabric of our work and lives, as compared to early web adoption:

When I listen to people get all excited about social media as if it were some newfangled discovery, I keep wanting to say “It’s just online community. We’ve had that for over 20 years now. We’re just getting it via new applications with more integrated features. But it’s community!” Friends, fans and followers? We used to call them community members or our online friends.

Despite having been in this same place before, I have to admit I’m still excited about the possibilities. My concern is where things could be headed if we’re not smart about how we use the new tools at our disposal — we could end up repeating many of the mistakes made during the Web 1.0 years. With that in mind, here are my ten things to avoid in social media:

• Avoid the fishbowl syndrome. Those of us “in the know” are starting to like the sound of our own voices, but we’re really just preaching to the converted (yes, just like I’m probably doing now). Just because we know about social media doesn’t mean everyone does, or even cares about it. We need to jump out of our fishbowls and smell the air of reality. Get out into the world beyond your tweeps. It will do you good.
• Avoid glut and overload. Just because it’s there, it doesn’t mean you have to be on it. It’s our own fault that we are overloaded by every new social network or social tool out there, because we keep joining them. We don’t need them all and neither do our clients. A few strategically and thoughtfully selected networks, applications or tools can go much further than dozens of them. You don’t have to be everywhere.
• Avoid knee-jerk reactions. Don’t be so fast to say “yes” to social media, but don’t be so fast to say “no” either. Like with any good business — or life — decision, take your time, weigh the aspects and options, do your homework, turn to trusted friends and advisers, then make a deliberate decision. Don’t get a Facebook Page just because everyone else has one. Understand what you are trying to achieve, research if your audience is not only on Facebook but actually paying attention to anything other than their virtual farm crops, then plan your approach. Planning takes time.
• Avoid overreaching and overstating. Just because we feel social media is important doesn’t mean it is to everyone else. Those of us using the tools are doing so for a myriad of reasons, so we can’t lump everyone on a social network or with a blog into one box. Good communications and good customer service are still where it’s at. The delivery methods have changed rapidly, but it still boils down to the Golden Rule: the “Please” and “Thank You,” and the smile.
• Avoid the shingle phenomenon. Don’t join the people who add “Social Media” next to their title or company name and suddenly, they’re an expert. Or worse, they shell out a few thousand to someone else who claims to offer Social Media Certification, then they sucker in a bunch of unsuspecting clients and bring them on a reckless ride after only 40 hours of “intensive training.” Just don’t do it.
• Avoid the big plunge. I’ve always advised my clients to dip a toe into the water first to see if it’s warm. Don’t just pull out all the stops with social media. Use a phased approach to adopt new tools, technologies and tactics. You need to warm up, work out the kinks. Jumping into the deep end before you can swim only means you’re likely to drown.
• Avoid the quick hit. Social media is not a campaign; it’s a commitment. Plan for the long term. Take your time, and be deliberate about your actions. Measure. Evaluate. Improve what you are doing. Listen. Respond. Interact. Connect. Be there for the long haul. Learn and grow with your audience, your customers, your constituents. You now have unprecedented access to your customers. Use wisely.
• Avoid the numbers game. Sure you can use automated following tools and maybe get a slew of people following you back. But they’re not listening. They don’t care. I’ve always said that I’d rather have 100 friends, fans or followers who care than 1000 who ignore me.  Social media is not about the big numbers but what you do with the numbers you have — and what they do in return. Devoted actions of a few can have an exponential impact, far greater than inaction by many.
• Avoid the silos. Do not relegate social media to an afterthought. Do not get your communications or marketing team together, and then give the social media team the notes. Someone with social media savvy needs to be at the table from the start. Their knowledge and experience can better inform your brainstorming, can open new doors, can enhance old tactics or eliminate them all together.
• Avoid one-size-fits-all thinking. What’s good for your neighbor may not be good for you. What is good for one of your clients isn’t necessarily the right thing for all the rest. While it is tempting to squeeze social media into a formula or to make a template and mass produce campaigns, each company or organization or individual deserves a plan customized to their needs, tailored for their distinct audiences, and made to fit their capabilities. Greed drives automation, and automation drives mediocrity at best, expensive failures at worst.

Where do you think social media is right now? And what are you definitely trying to avoid?

Widgets are a handy, easy and simple way to add some flare to your blog. Whether you’d like to display the number of currently online visitors to your site or simply the weather report for Los Angeles, you can do it with widgets. We’ve assembled a list of 50 useful or simply cool widgets for your pleasure. And remember, the first rule of widgetizing your blog is – don’t overdo it!

MyBlogLog’s Recent Readers – this widget can easily be called a hit amongst blog owners; its popularity even managed to convince Yahoo into buying MyBlogLog. The widget lets you see the avatars of recent visitors to your blog, provided they’re also members of MyBlogLog.

Mashable – get the latest social networking news from this very site.

Flickr Flash Photo Stream Badge – display images from your Flickr profile with a handy Flash photo stream.

Preview Anywhere – see a live preview of outgoing links in a small popup which activates on mouseover. Some find this annoying, while others might find it useful.

Twitter Badge – if your life is so interesting that everyone must know what you’re up to all the time, then aTwitter badge is the ideal counterpart to your blog. It’ll proudly displays your recent tweets.

Digg News – display the latest Digg links on your blog. Themeable and fully customizable.

FEEDJIT – real time traffic data directly in your blog’s sidebar.

LineBuzz – inline comments for your blog. Very handy for blogs with frequent lively discussions.

Flixn – display a stream directly from your webcam, so your blog visitors can always see what you’re up to.

3Jam – lets your visitors send messages to your mobile phone, without them knowing your phone number.

Jaxtr – with Jaxtr, your visitors can actually call you to your mobile phone; again, your number stays private.

LinkedInABox – show off your LinkedIn profile. Perfect for personal blogs.

Box Widget – enable visitors to use box.net’s online storage directly on your web site.

Price of gas – displaying gas prices on your blog might seem unnecessary to some, but it’s cool if you have a traffic/travel related blog.

iBegin Weather Widget – Display weather information in your sidebar. Just like with Price of Gas, works great with travel-related blogs.

ClockLink – display time in various time zones with these nifty Flash clocks.

Film Loops – display the latest loops from your FilmLoops account.

Daily Painters – display paintings from famous painters on your blog.

WhoLinked – show your visitors which sites have recently linked to your web site. Works with all major blog platforms.

Criteo AutoRoll – displays links to blogs similar to your blog.

Bitty Browser – embed a cute, fully functional mini web browser to your blog.

Leafletter – create a mini website and embed it into your blog.

WikiSeek – search Wikipedia with this simple widget.

FeedCount – show off the number of visitors to your blog with this handy little button.

Technorati Link Count – display the number of links your website has from one of the biggest blog authorities – Technorati.

MyPageRank – another good way to show how “big” your blog is is to show off your Google PageRank.

CheckPageRank – in addition to showing your PageRank, this widget also shows your Alexa ranking.

BlinkxIt – embed a link to related videos directly into your website.

Skype button – display your Skype online/offline status on your blog.

RockYou Horoscope – not something I would personally use, but some people are into horoscope. Hell, most people are into horoscope. Anyway, this widget shows horoscope (doh!) and does it in a nicely designed colorful box.

del.icio.us Tagometer – display how many times have del.icio.us users saved your page.

del.icio.us Linkrolls – this badge shows your latest bookmarks from del.icio.us.

Timelines – need to create a timeline? Seek no further. This widget makes it really easy.

PollDaddy – PollDaddy lets you create beautiful polls in no time, and display them at your blog.

Vizu – another poll-making widget, compatible with all major blog platforms.

AnswerTips – display definitions from Answers.com for various terms on your blog. The definitions are shown in bubbles which are activated on doubleclick.

AnswerBoxes – give your visitors a chance to enter a term themselves, and get a definition from Answers.com

Now Playing – if you got to share your current playlist contents with the world, Sigamp will do the trick. Works with most popular music players, including Foobar, Winamp, iTunes and others.

BuzzBoost – display headlines from your RSS feed on any website.

LibraryThing – show off the latest books you’ve been reading.

Plaxo Address Book – let your most faithful visitors access their address books direclty from your site.

AuctionAds – a widget that displays auctioned items on eBay, and gives you a percentage of the price paid when sometimes buys an item.

aStore – similar to AuctionAds, only for Amazon. Create a mini-store on your site and receive profit when someone buys an item through your store.

Plazes – show your current location on a Plazes map.

Stockalicious – track your portfolio with this widget, and share it with others. Let everyone know how much money you’ve lost.

Yahoo! For Good – create a charity badge and ask for donations for a worthy cause.

Giftspace – your friends never know what to buy you for birthday? Let them know what you really want with this nifty widget.

MixMap – see where are the visitors to your MySpace profile from on a map.

Google Map Widget – display a searchable Google Map on your website.

Google Video Search – add a video search form and selected videos to your web site.

Odeo player – display an Odeo player for and podcast right there in your sidebar.

Starting a blog can seem overwhelming, but in truth, it’s one of the simplest ways to join the online community. Follow these tips to ensure your blog is positioned for success.

1. Define Your Goals

Before you start a new blog, it’s essential that you define your goals for it. Your blog has a greater chance of success if you know from the beginning what you hope to accomplish with it. Are you trying to establish yourself as an expert in your field? Are you trying to promote your business? Are you simply blogging for fun and to share your ideas and opinions? Your short and long term goals for your blog are dependent on the reason why you’re starting your blog. Think ahead to what you’d like to gain from your blog in six months, one year and three years. Then design, write and market your blog to meet those goals.

2. Know Your Audience

Your blog’s design and content should reflect the expectations of your audience. For example, if your intended audience is teenagers, the design and content would be quite different than a blog targeted to corporate professionals. Your audience will have inherent expectations for your blog. Don’t confuse them but rather meet and exceed those expectations to gain reader loyalty.

3. Be Consistent

Your blog is a brand. Just like popular brands such as Coke or Nike, your blog represents a specific message and image to your audience, which is your brand. Your blog’s design and content should consistently communicate your blog’s overall brand image and message. Being consistent allows you to meet your audience’s expectations and create a secure place for them to visit again and again. That consistency will be rewarded with reader loyalty.

4. Be Persistent

A busy blog is a useful blog. Blogs that are not updated frequently are perceived by their audiences as static web pages. The usefulness of blogs comes from their timeliness. While it’s important not to publish meaningless posts else you may bore your audience, it’s essential that you update your blog frequently. The best way to keep readers coming back is to always have something new (and meaningful) for them to see.

5. Be Inviting

One of the most unique aspects of blogging is its social impact. Therefore, it’s essential that your blog welcomes readers and invites them to join a two-way conversation. Ask your readers to leave comments by posing questions than respond to comments from your readers. Doing so will show your readers that you value them, and it will keep the conversation going. Continue the conversation by leaving comments on other blogs inviting new readers to visit your blog for more lively discussions. Your blog’s success is partially dependent on your readers’ loyalties to it. Make sure they understand how much you appreciate them by involving them and recognizing them through meaningful two-way conversation.

6. Be Visible

Much of your blog’s success relies on your efforts outside your blog. Those efforts include finding like-minded bloggers and commenting on their blogs, participating in social bookmarking through sites such as Digg and StumbleUpon, and joining social networking sites such as Facebook,Twitter and LinkedIn. Blogging is not a demonstration of, “if you build it, they will come.” Instead, developing a successful blog requires hard work by creating compelling content on your blog as well as working outside of your blog to promote it and develop a community around it.

7. Take Risks

Beginner bloggers are often afraid of the new blogging tools and features available to them. Don’t be afraid to take risks and try new things on your blog. From adding a new plug-in to holding your first blog contest, it’s important that you keep your blog fresh by implementing changes that will enhance your blog. Alternatively, don’t fall prey to every new bell and whistle that becomes available for your blog. Instead, review each potential enhancement in terms of how it will help you reach your goals for your blog and how your audience will respond to it.

8. Ask for Help

Even the most experienced bloggers understand the blogosphere is an ever-changing place and no one knows everything there is to know about blogging. Most importantly, bloggers are part of a close-knit community, and the majority of bloggers understand that everyone is a beginner at some point. In fact, bloggers are some of the most approachable and helpful people you can find. Don’t be afraid to reach out to fellow bloggers for help. Remember, the success of the blogosphere relies on networking, and most bloggers are always willing to expand their networks regardless of whether you’re a beginner blogger or seasoned pro.

9. Keep Learning

It seems like everyday there are new tools available to bloggers. The Internet changes quickly, and the blogosphere is not an exception to that rule. As you develop your blog, take the time to research new tools and features, and keep an eye on the latest news from the blogosphere. You never know when a new tool will roll out that can make your life easier or enhance your readers’ experiences on your blog.