But it’s not. The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.

These five social approaches, though different in many respects, all have one thing in common: Each of the Fortune 500 use them to generate a profit. After all, they’re not using social media just to be social. They’re using it to make money.

In order to make money with social media, you have to set up your campaigns to be measured. And I’m not talking about simple metrics like number of followers or unique page views (although those are important). I’m talking about real metrics like leads generated, prospects converted and profits realized. Those are the kinds of metrics that enable you to track the success of your social media campaign on an ROI basis. And when you’re tracking your social media campaign on an ROI basis, you’re making your CFO happy (along with your CEO, your CMO and everyone else in your company).

Branding

Some companies use social media strictly as a branding tool. Typically, this means running a YouTube campaign that (hopefully) gets a lot of buzz around the water cooler. While using social media strictly as a branding tool might be considered “old-school” these days, it can still generate some positive sales growth.

Take Toyota as an example. Its YouTube mini-series featuring the Sienna Family has generated more than 8.3 million impressions. Those are not passive impressions fed to consumers during a TV commercial break, but engaged views attained through social sharing. When people share your commercial with their friends, they’re reinforcing your marketing for you, and it’s the best kind.

Of course, one of the most successful campaigns of this type is the Old Spice YouTube campaign that has more than 140 million impressions and, according to Nielsen, helped sales increase 55% in three months, and a whopping 107% during the month of July alone. Part of what made this campaign successful was that Old Spice set it up so it could quickly respond to viewers’ comments about the videos. By engaging the viewers in the videos, Old Spice improved the stickiness of the campaign and, best of all, enhanced the viral nature of it.

e-Commerce

If you can sell your product or service online, then you’ll want to drive people to a landing page on your website where they can buy your goods. How can you accomplish this? Just do what Dell does. It tweets about special promotions for its folloers on Twitter. Right now, the DellOutlet account has 1.5 million followers. If you crunch some hypothetical but fair numbers on the back of an envelope, Dell’s ROI might look something like this:

DellOutlet followers: 1.5 million

DellOutlet followers who actually see the promotional Tweet: 50,000

Followers who click on the link in the Tweet: 500

Prospects who purchase a computer based on the Tweet: 50

50 purchases x $500 computer = $25,000

That’s $25,000 in revenue just for sending out a tweet. Not bad for a day’s work. Of course you’ll have to put in the effort to build your Twitter community in the first place, but those are certainly resources well spent, given the potential return.

Research

Many companies are using social media as a tool to do simple, anecdotal research. Sometimes, this involves building a website that engages customers in a dialogue. Starbucks has done this famously with MyStarbucksIdea.com. When visitors land on the site, they’re asked to provide new ideas to Starbucks on ways to improve the brand. Visitors can share ideas, vote on which ideas they like the best, discuss the ideas that have been submitted, and even see the results of their suggestions in action.

But you don’t have to build an entire website to keep tabs on your customers’ needs. Got a blog? Great. Ask your visitors to leave suggestions in your comments section. Have an e-newsletter? Terrific. Use the tools from ConstantContact, ExactTarget or MailChimp to include polls and surveys in your e-newsletter. Active on Twitter? Wonderful. Then use Twtpoll, SurveyMonkey or SurveyGizmo to drive people to a survey page on these sites.

The bottom line is there are plenty of ways to keep your finger on the pulse of your community’s needs, using social media tools that are readily available to both you and the Fortune 500.

Customer Retention

A good rule to remember is that it costs three to five times as much to acquire a new customer as it does to keep an existing one. Given that, wouldn’t it be smart to use social media as a tool to keep customers loyal and engaged? That’s what Comcast and Southwest Airlines do. They communicate via Twitter, Facebook and other social media platforms to help solve customer service issues.

When Frank Eliason at Comcast first noticed that people were making comments about his company on Twitter, he probably wasn’t very happy. After all, if you’re going to Tweet about your cable company, it’s likely a complaint. So Frank took things into his own hands and started Tweeting back to the disgruntled customers. His tweets offered suggestions and tips on how to fix the problems people were having with their services.

Research has indicated that if you take a customer in a heightened state of anger and help them out, they’ll actually become brand advocates. In other words, they start promoting your brand to others because you reached out to them and helped them at a time of need.

That’s what happened with Frank and Comcast. Customers went from being disgruntled to being brand advocates — all because they were pleasantly surprised when Frank reached out to them via Twitter and helped solve their problems.

If you find yourself reading negative comments in the blogosphere about your brand, don’t shy away from them. Engage with them. You’ll be surprised how effective it can be.

Lead Generation

If you’re having difficulty selling your product or service online, you may want to invest in a social B2B lead generation strategy. At my company, we use social media to drive prospects to our online magazine for marketers. When prospects get to the website, they can read a blog post, watch a 60-second video or download a white paper. Once we gather their contact information, we (gently) re-market to them by reminding them of all the great results our partner generates for its clients.

This hub-and-spoke system works like a charm. Why? Because B2B and professional service firms are often sold based on a relationship. Much of the decision process is based on a vendor’s reputation and trustworthiness. What better way to build trust than by providing helpful, useful information to the client prospect via social media?

Remember, when you’re using this hub and spoke system, you don’t want to limit yourself to just the big five (LinkedIn, Twitter, Facebook, YouTube and MySpace). You’ll also want to use e-mail marketing, speeches, e-books, webinars, blogs, videos and other social media tools to build trust and awareness.

Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media, now available at fine bookstores (and a few not-so-fine bookstores) everywhere.

HERE ARE FIVE TRENDS THAT WILL SHAPE SOCIAL MEDIA

Some intriguing insight into the near future evolving technologies and social media. Let’s face it, however smart we may be, predicting the future is still pretty tricky business but I will do my best:

1.  Identity will become embedded in devices

Imagine this: your social media identities (Twitter username, Facebook profile, etc.) will be entered as part of the initial process of setting up your new devices, and will be propagated into all applications. You no longer will need to enter your Twitter or Facebook credentials to access related functionality on mobile applications – instead, they will seamlessly access your profile. The recently rumored Facebook phone offers an example application.  Paul Marsden suggests that this possibility will provide an opportunity for smart app-based loyalty programs and deal feeds that use social media identities to personalize communications.  Of course, the transition from paper to electronic couponing is well underway and the conversion of the portable device into a credit card reader has become a reality, but embedding identities, albeit threatening from a privacy perspective, takes these developments to a logical next level.  PSFK illustrates this first trend by envisioning a typical product thusly:

2.  Online sharing will become embedded in Media Life

With social identity embedded into the devices we use daily, social sharing will become an integral part of the way we enjoy media on our regular TV’s, DVD players and music players. These devices will evolve towards all being Internet enabled and allow us to share likes, links and personal commentary. Remote controls and store shelves may include “like” buttons which autopost to Facebook, while music players will sync preferences to preferred identity.  Disney’s buggy ABC.com Full Episode Player (FEP) is a start in concretizing this trend, providing greater intimacy for the TV viewing experience.

3.  Location will be embedded in all activities

Location aware devices will employ pre-emptive use of location to alert the user to things or people nearby that may be of interest. Four-square writ large.  Users won’t have to check in to a place to see if their friends are nearby, as their device will automatically alert them. This trend bears particular implications for marketers, enabling them to provide consumers with value in that message and offer – and not just another annoying discount offer that they will eventually tune out if it becomes an onslaught.  Individual targeting is clearly a trend I think we can all agree on for marketers, for whom broadcasting no longer makes sense.  From a personal perspective, we can only hope there is a clear opt-in aspect to this trend, so that consumers can decide where, when, and for whom they willingly can be located.  In more cases than not, more than I need to know is not always better and persistent targeted messages from marketers can get annoying pretty quickly.  But these personal tics aside, Paul Marsden intriguingly inquires about this potential scenario:  ‘Opportunity for a new breed of tuangou group buy offers, bringing together real time flash mobs to buy in bulk in store?’

4.  Smart Devices and Web Apps will automatically check in and post updates

Identity aware devices, empowered by embeddable RFID tags, will allow this type of technology to spread beyond the mobile phone. A smart coffee thermos, for example, could enable automatic check-ins and send coupons to your phone as you enter your favorite coffee shop.  This is going to be the nuclear explosion in the coupon business.

5.  Social networking will redefine how large organizations communicate

Large organizations have always struggled to share knowledge across multiple teams, divisions and geographies.
Social media inspired design patterns applied to existing enterprise software and/or intranets opens up opportunities for collaboration on an unprecedented scale. Employees in large organizations will finally be able to find colleagues with knowledge or experience they could benefit from. Collaboration will no longer mean simply sharing documents and version control, but the ability to find colleagues by shared interest and collaborate seamlessly in a multi-channel environment.  To some extent, this echoes, but also advances Tapscott and Williams’ Wikinomics ideas.  As TNW points out, at present, current examples of this fifth trend include disruptive innovators like SocialText, Yammer, Podio and SocialWok.

In summing up, TNW suggests that what links these five trends into the big picture is convergence, as in traditional media (TVs, radios, etc.) becoming social media devices, corporate intranets becoming private social networks, and so on.  All of this, of course, is being powered by ongoing developments in consumer generated content and content creating tools.  No question, the future is now.

Listen What are people currently saying about your company or brand? Is it what you want them to be saying? What kind of image do you have in the eyes of the consumer?

Socialize – Collaborate with our Social Media Professionals to introduce or change your presence on Facebook, twitter, and YouTube. Respond to what people are saying about you. Find that sense of purpose and create a voice for your company that is both relevant to business goals and strategic in action.

Deleting a Friend… You have to stop accepting quantity and start gathering quality. Just because you have 3880 friends on facebook doesn’t mean that you should. Half of those people are just spamming your wall 1/3 is are asking you to play farmville and the little bit that are left over well you probably know them.

Friend Request- Stalking

Friend Request “Chat Windows?

There are no surprises in that first piece of research: we all know we’ll probably attract more people if we have something interesting and intelligent to say, but — let’s face it — few of us regularly have anything that’s particularly interesting and intelligent to say about ourselves.

People want to listen when you’re saying something they could learn from — something that exposes them to new possibilities or expands their perceptions. Thinking of this every time you send a message out may be one way to attract more followers.

Of course, the second piece of research would suggest that more followers isn’t the aim of the game after all. The quality of followers is key, whether you’re angling for a new job, a new project, or looking to build your profile within a given industry. How can we make better-quality, better-connected followers and contacts through social networks?

This question really has two parts. One is about getting people we want to follow us on board — convincing them to add us to their list of contacts. The answers to that question lie in interaction and participation — responding intelligently to their updates, answering questions they ask, making valuable comment on their articles or blog posts, following their activities on other sites and in other media, and so on.

But before you can do any of this, you need to identify opinion leaders. You might have some good ideas about who’s an opinion leader in your field … but then again, you might not. After all, the web is a big place and few of us restrict ourselves to our local area, or people who we have already heard of or interacted with.

Using search to find and follow trends is an essential first step. Find out who’s talking about the topics associated with your field, and what they’re saying. Identify those who provide new information or are pushing the envelope somehow. Obviously you’ll follow those people who have something interesting to offer, but after that?

From the Bottom Up

What we’re looking for is the best-connected people, with the best connections. If you’re working to build your reputation among high-end Apple users, you might have trouble getting Steve Jobs’s attention, let alone convincing him to follow you. A more useful approach may be to target the people Steve Jobs follows or listens to, or the people they follow or listen to. They might not have as many contacts, but they may more “strategically” placed for spreading news to the right people.

To identify these individuals, you might want to start by looking at the people who say what you believe are the most interesting things in your field. Find out who they are, what they do, and who they follow and are followed by. On Twitter, see how many retweets and referential or direct tweets they receive, and look at who’s retweeting and referencing them.

Looking more closely at the people who are following or talking about the individuals you’ve identified, or who work with them or at the same level in the industry, might provide further clues about who the influencers are. You’ll might also be able to identify media outlets or other information sources that the influencers use, and depending on what you offer, these sources may provide another means by which you can get in front of your target contacts.

A Top-down Approach

Another approach could be to work backwards, finding your industry’s biggest names and thought leaders, looking at their interactions on social networks, and identifying the people they respect. If you can target those individuals and engage with them, or target the people they follow, you might have a better chance of getting the attention of your industry’s biggest opinion leaders.

From here, you start to follow those contacts you feel will be most useful, work out what information is most interesting to them, and engage with them  intelligently through the media they use. Straight-up compliments on the work of someone you respect are less likely to be as effective in convincing them that you’re worth following than are comments that indicate they’d have something to gain — to learn or enjoy — by following you.

Simply following the biggest names, or the people with the greatest number of followers, is unlikely to be your social media salvation. If you’re the type to think strategically about the way you use social media, and the roles it can play in boosting your professional profile or garnering the right sort of attention, these may be some useful starting points.

What tactics do you use to try to build an influential network of followers on social networks?

Recently, I’ve been thinking a lot about the state of social media, and I’m reminded of where we were in the mid-90s with the advent of the web. I lived and worked through Web 1.0, and am feeling a sense of déjà vu as we play out the same routines with Web 2.0 and beyond: social media is getting the same basic adoption patterns, the same reactions and overreactions. It’s just different tools and terminology. We have a long way to go before everyone and their cousin uses social networks more than they email, or tweets more than they call, but nobody can deny the way we communicate has once again been changed forever.

Here’s how I’d illustrate where we are in terms of social media tool adoption and integration into the fabric of our work and lives, as compared to early web adoption:

When I listen to people get all excited about social media as if it were some newfangled discovery, I keep wanting to say “It’s just online community. We’ve had that for over 20 years now. We’re just getting it via new applications with more integrated features. But it’s community!” Friends, fans and followers? We used to call them community members or our online friends.

Despite having been in this same place before, I have to admit I’m still excited about the possibilities. My concern is where things could be headed if we’re not smart about how we use the new tools at our disposal — we could end up repeating many of the mistakes made during the Web 1.0 years. With that in mind, here are my ten things to avoid in social media:

• Avoid the fishbowl syndrome. Those of us “in the know” are starting to like the sound of our own voices, but we’re really just preaching to the converted (yes, just like I’m probably doing now). Just because we know about social media doesn’t mean everyone does, or even cares about it. We need to jump out of our fishbowls and smell the air of reality. Get out into the world beyond your tweeps. It will do you good.
• Avoid glut and overload. Just because it’s there, it doesn’t mean you have to be on it. It’s our own fault that we are overloaded by every new social network or social tool out there, because we keep joining them. We don’t need them all and neither do our clients. A few strategically and thoughtfully selected networks, applications or tools can go much further than dozens of them. You don’t have to be everywhere.
• Avoid knee-jerk reactions. Don’t be so fast to say “yes” to social media, but don’t be so fast to say “no” either. Like with any good business — or life — decision, take your time, weigh the aspects and options, do your homework, turn to trusted friends and advisers, then make a deliberate decision. Don’t get a Facebook Page just because everyone else has one. Understand what you are trying to achieve, research if your audience is not only on Facebook but actually paying attention to anything other than their virtual farm crops, then plan your approach. Planning takes time.
• Avoid overreaching and overstating. Just because we feel social media is important doesn’t mean it is to everyone else. Those of us using the tools are doing so for a myriad of reasons, so we can’t lump everyone on a social network or with a blog into one box. Good communications and good customer service are still where it’s at. The delivery methods have changed rapidly, but it still boils down to the Golden Rule: the “Please” and “Thank You,” and the smile.
• Avoid the shingle phenomenon. Don’t join the people who add “Social Media” next to their title or company name and suddenly, they’re an expert. Or worse, they shell out a few thousand to someone else who claims to offer Social Media Certification, then they sucker in a bunch of unsuspecting clients and bring them on a reckless ride after only 40 hours of “intensive training.” Just don’t do it.
• Avoid the big plunge. I’ve always advised my clients to dip a toe into the water first to see if it’s warm. Don’t just pull out all the stops with social media. Use a phased approach to adopt new tools, technologies and tactics. You need to warm up, work out the kinks. Jumping into the deep end before you can swim only means you’re likely to drown.
• Avoid the quick hit. Social media is not a campaign; it’s a commitment. Plan for the long term. Take your time, and be deliberate about your actions. Measure. Evaluate. Improve what you are doing. Listen. Respond. Interact. Connect. Be there for the long haul. Learn and grow with your audience, your customers, your constituents. You now have unprecedented access to your customers. Use wisely.
• Avoid the numbers game. Sure you can use automated following tools and maybe get a slew of people following you back. But they’re not listening. They don’t care. I’ve always said that I’d rather have 100 friends, fans or followers who care than 1000 who ignore me.  Social media is not about the big numbers but what you do with the numbers you have — and what they do in return. Devoted actions of a few can have an exponential impact, far greater than inaction by many.
• Avoid the silos. Do not relegate social media to an afterthought. Do not get your communications or marketing team together, and then give the social media team the notes. Someone with social media savvy needs to be at the table from the start. Their knowledge and experience can better inform your brainstorming, can open new doors, can enhance old tactics or eliminate them all together.
• Avoid one-size-fits-all thinking. What’s good for your neighbor may not be good for you. What is good for one of your clients isn’t necessarily the right thing for all the rest. While it is tempting to squeeze social media into a formula or to make a template and mass produce campaigns, each company or organization or individual deserves a plan customized to their needs, tailored for their distinct audiences, and made to fit their capabilities. Greed drives automation, and automation drives mediocrity at best, expensive failures at worst.

Where do you think social media is right now? And what are you definitely trying to avoid?

Social marketing, a new-ish Internet marketing tool, can be a great asset if used properly. The beneficial effects of social marketing for a business can be tremendous, but one must remember that it must be used in the most efficient way possible. Social marketing allows businesses and websites to gain popularity over the Internet by using the different types of social media available, such as blogs, video and photo sharing sites, social networking sites and social bookmarking websites.

Why harness social networking?

There are five distinct advantages to social marketing make it a vital tool to any marketing campaign. Here they are:

1. Better Targeting

If carried out properly, social marketing can draw a highly targeted segment of Internet users to visit your business or Website. This can be done by using the various parameters elements and tools on social media websites, enabling you to increase visibility of your content on both a local and global level. Many small business can not only benefit from this global audience, but increase their brand by bringing in a more select local audience.

2. High Return on Investment

ROI (Return on Investment) is one of the most important criteria of most marketing campaigns. For small businesses with low budgets, the marketing ROI needs to be good for it to work. Social marketing is one of the cheapest ways of marketing currently available. And practically all the social media you can use to market your business either costs nothing or costs a very small amount. This low investment means low risk to even the smallest business. Considering that most businesses gain a big pop in visibility after using social networking tools, the advantage is ultimately getting good publicity for free.

3. Does not require specialization or vast technical skills

One of the best advantages of social marketing is that anyone can take advantage of it, even from their own home. Also, it does not require you to learn a coded language or anything of that sort. Most social networking sites are visually oriented and pretty straightforward, which means that practically anyone who understands how to use the Internet can use social networking tools.

4. Works better than online ad campaigns

Because most Internet users are bombarded with ads every day, as a whole society has become so used to them people generally do not click on them. Banners and even link ads are losing their charm because many people do not trust an online advertising campaign backed by money. With social marketing, you can provide a more human touch to attract potential customers.

5. Increased visibility

Social marketing, like blogging, can help to spread information. This information can then be correlated to your site, increasing your site’s popularity. Create new content that people really need and you’ll have no problem drawing people to your site.

Conclusion

All businesses aim to increase their audience. Before the Internet, many spread the word through word of mouth. Social marketing has now taken over as the online version of word of mouth. Harnessing it in the right way results in more customers, more sales, and a higher level of visibility online than ever before.

Widgets are a handy, easy and simple way to add some flare to your blog. Whether you’d like to display the number of currently online visitors to your site or simply the weather report for Los Angeles, you can do it with widgets. We’ve assembled a list of 50 useful or simply cool widgets for your pleasure. And remember, the first rule of widgetizing your blog is – don’t overdo it!

MyBlogLog’s Recent Readers – this widget can easily be called a hit amongst blog owners; its popularity even managed to convince Yahoo into buying MyBlogLog. The widget lets you see the avatars of recent visitors to your blog, provided they’re also members of MyBlogLog.

Mashable – get the latest social networking news from this very site.

Flickr Flash Photo Stream Badge – display images from your Flickr profile with a handy Flash photo stream.

Preview Anywhere – see a live preview of outgoing links in a small popup which activates on mouseover. Some find this annoying, while others might find it useful.

Twitter Badge – if your life is so interesting that everyone must know what you’re up to all the time, then aTwitter badge is the ideal counterpart to your blog. It’ll proudly displays your recent tweets.

Digg News – display the latest Digg links on your blog. Themeable and fully customizable.

FEEDJIT – real time traffic data directly in your blog’s sidebar.

LineBuzz – inline comments for your blog. Very handy for blogs with frequent lively discussions.

Flixn – display a stream directly from your webcam, so your blog visitors can always see what you’re up to.

3Jam – lets your visitors send messages to your mobile phone, without them knowing your phone number.

Jaxtr – with Jaxtr, your visitors can actually call you to your mobile phone; again, your number stays private.

LinkedInABox – show off your LinkedIn profile. Perfect for personal blogs.

Box Widget – enable visitors to use box.net’s online storage directly on your web site.

Price of gas – displaying gas prices on your blog might seem unnecessary to some, but it’s cool if you have a traffic/travel related blog.

iBegin Weather Widget – Display weather information in your sidebar. Just like with Price of Gas, works great with travel-related blogs.

ClockLink – display time in various time zones with these nifty Flash clocks.

Film Loops – display the latest loops from your FilmLoops account.

Daily Painters – display paintings from famous painters on your blog.

WhoLinked – show your visitors which sites have recently linked to your web site. Works with all major blog platforms.

Criteo AutoRoll – displays links to blogs similar to your blog.

Bitty Browser – embed a cute, fully functional mini web browser to your blog.

Leafletter – create a mini website and embed it into your blog.

WikiSeek – search Wikipedia with this simple widget.

FeedCount – show off the number of visitors to your blog with this handy little button.

Technorati Link Count – display the number of links your website has from one of the biggest blog authorities – Technorati.

MyPageRank – another good way to show how “big” your blog is is to show off your Google PageRank.

CheckPageRank – in addition to showing your PageRank, this widget also shows your Alexa ranking.

BlinkxIt – embed a link to related videos directly into your website.

Skype button – display your Skype online/offline status on your blog.

RockYou Horoscope – not something I would personally use, but some people are into horoscope. Hell, most people are into horoscope. Anyway, this widget shows horoscope (doh!) and does it in a nicely designed colorful box.

del.icio.us Tagometer – display how many times have del.icio.us users saved your page.

del.icio.us Linkrolls – this badge shows your latest bookmarks from del.icio.us.

Timelines – need to create a timeline? Seek no further. This widget makes it really easy.

PollDaddy – PollDaddy lets you create beautiful polls in no time, and display them at your blog.

Vizu – another poll-making widget, compatible with all major blog platforms.

AnswerTips – display definitions from Answers.com for various terms on your blog. The definitions are shown in bubbles which are activated on doubleclick.

AnswerBoxes – give your visitors a chance to enter a term themselves, and get a definition from Answers.com

Now Playing – if you got to share your current playlist contents with the world, Sigamp will do the trick. Works with most popular music players, including Foobar, Winamp, iTunes and others.

BuzzBoost – display headlines from your RSS feed on any website.

LibraryThing – show off the latest books you’ve been reading.

Plaxo Address Book – let your most faithful visitors access their address books direclty from your site.

AuctionAds – a widget that displays auctioned items on eBay, and gives you a percentage of the price paid when sometimes buys an item.

aStore – similar to AuctionAds, only for Amazon. Create a mini-store on your site and receive profit when someone buys an item through your store.

Plazes – show your current location on a Plazes map.

Stockalicious – track your portfolio with this widget, and share it with others. Let everyone know how much money you’ve lost.

Yahoo! For Good – create a charity badge and ask for donations for a worthy cause.

Giftspace – your friends never know what to buy you for birthday? Let them know what you really want with this nifty widget.

MixMap – see where are the visitors to your MySpace profile from on a map.

Google Map Widget – display a searchable Google Map on your website.

Google Video Search – add a video search form and selected videos to your web site.

Odeo player – display an Odeo player for and podcast right there in your sidebar.

Starting a blog can seem overwhelming, but in truth, it’s one of the simplest ways to join the online community. Follow these tips to ensure your blog is positioned for success.

1. Define Your Goals

Before you start a new blog, it’s essential that you define your goals for it. Your blog has a greater chance of success if you know from the beginning what you hope to accomplish with it. Are you trying to establish yourself as an expert in your field? Are you trying to promote your business? Are you simply blogging for fun and to share your ideas and opinions? Your short and long term goals for your blog are dependent on the reason why you’re starting your blog. Think ahead to what you’d like to gain from your blog in six months, one year and three years. Then design, write and market your blog to meet those goals.

2. Know Your Audience

Your blog’s design and content should reflect the expectations of your audience. For example, if your intended audience is teenagers, the design and content would be quite different than a blog targeted to corporate professionals. Your audience will have inherent expectations for your blog. Don’t confuse them but rather meet and exceed those expectations to gain reader loyalty.

3. Be Consistent

Your blog is a brand. Just like popular brands such as Coke or Nike, your blog represents a specific message and image to your audience, which is your brand. Your blog’s design and content should consistently communicate your blog’s overall brand image and message. Being consistent allows you to meet your audience’s expectations and create a secure place for them to visit again and again. That consistency will be rewarded with reader loyalty.

4. Be Persistent

A busy blog is a useful blog. Blogs that are not updated frequently are perceived by their audiences as static web pages. The usefulness of blogs comes from their timeliness. While it’s important not to publish meaningless posts else you may bore your audience, it’s essential that you update your blog frequently. The best way to keep readers coming back is to always have something new (and meaningful) for them to see.

5. Be Inviting

One of the most unique aspects of blogging is its social impact. Therefore, it’s essential that your blog welcomes readers and invites them to join a two-way conversation. Ask your readers to leave comments by posing questions than respond to comments from your readers. Doing so will show your readers that you value them, and it will keep the conversation going. Continue the conversation by leaving comments on other blogs inviting new readers to visit your blog for more lively discussions. Your blog’s success is partially dependent on your readers’ loyalties to it. Make sure they understand how much you appreciate them by involving them and recognizing them through meaningful two-way conversation.

6. Be Visible

Much of your blog’s success relies on your efforts outside your blog. Those efforts include finding like-minded bloggers and commenting on their blogs, participating in social bookmarking through sites such as Digg and StumbleUpon, and joining social networking sites such as Facebook,Twitter and LinkedIn. Blogging is not a demonstration of, “if you build it, they will come.” Instead, developing a successful blog requires hard work by creating compelling content on your blog as well as working outside of your blog to promote it and develop a community around it.

7. Take Risks

Beginner bloggers are often afraid of the new blogging tools and features available to them. Don’t be afraid to take risks and try new things on your blog. From adding a new plug-in to holding your first blog contest, it’s important that you keep your blog fresh by implementing changes that will enhance your blog. Alternatively, don’t fall prey to every new bell and whistle that becomes available for your blog. Instead, review each potential enhancement in terms of how it will help you reach your goals for your blog and how your audience will respond to it.

8. Ask for Help

Even the most experienced bloggers understand the blogosphere is an ever-changing place and no one knows everything there is to know about blogging. Most importantly, bloggers are part of a close-knit community, and the majority of bloggers understand that everyone is a beginner at some point. In fact, bloggers are some of the most approachable and helpful people you can find. Don’t be afraid to reach out to fellow bloggers for help. Remember, the success of the blogosphere relies on networking, and most bloggers are always willing to expand their networks regardless of whether you’re a beginner blogger or seasoned pro.

9. Keep Learning

It seems like everyday there are new tools available to bloggers. The Internet changes quickly, and the blogosphere is not an exception to that rule. As you develop your blog, take the time to research new tools and features, and keep an eye on the latest news from the blogosphere. You never know when a new tool will roll out that can make your life easier or enhance your readers’ experiences on your blog.