We’ve all experienced the effects of branding before. Say you see ads on television for Brand X glue all the time. The ads don’t seem to particularly affect you — you don’t leap from your couch to go buy glue — but down the road, when you’re at the store shopping for glue, they may affect the decision you make. If you don’t have any other reason to choose one type of glue over the others, you’ll probably choose the one you’re most familiar with, Brand X, even if you’re only familiar with it because of advertising.

So there are several ways a banner ad can be successful. Consequently, there are several ways advertisers measure banner ad success. Advertisers look at:

• Clicks/Click-throughs: The number of visitors who click on the banner ad linking to the advertiser’s Web site. Publisher sites often sell banner ad space on a cost-per-click (CPC) basis.
• Page views: Also called page impressions, this is the number of times a particular Web page has been requested from the server. Advertisers are interested in page views because they indicate the number of visitors who could have seen the banner ad. Although they don’t measure the effectiveness of a branding campaign, they do measure how many visitors were exposed to it. The most common way to sell banner ad space is cost per thousand impressions, or CPM (In roman numerals, M equals a thousand).
• Click-through rate (CTR): This describes the ratio of page views to clicks. It is expressed as the percentage of total visitors to a particular page who actually clicked on the banner ad. The typical click-through-rate is something under 1 percent, and click-through rates significantly higher than that are very rare.
• Cost per sale: This is the measure of how much advertising money is spent on making one sale. Advertisers use different means to calculate this, depending on the ad and the product or service. Many advertisers keep track of visitor activity using Internet cookies. This technology allows the site to combine shopping history with information about how the visitor originally came to the site.

Different measures are more important to different advertisers, but most advertisers consider all of these elements when judging the effectiveness of a banner ad.

Like print ads, banner ads come in a variety of shapes and sizes. The Internet Advertising Bureau (IAB) specifies eight different banner sizes, according to pixel dimensions. A pixel is the smallest unit of color used to make up images on a computer or television screen.

The full banner (468 x 60) is by far the most popular, but you will see all these variations all over the Web. These are not the only banner ad shapes and sizes, either, but they are a good representation of the range of common banner ads. There is no universal file-size constraint for banner ads, but most Web sites impose their own limits on memory size, usually something like 12K to 16K. This is because banner ads add to the total file size of the page they appear on, therefore increasing the time it takes for a browser to load that page.

As you’ve probably noticed while surfing the Web, actual graphic content, or creative, varies considerably among banner ads. The simplest banner ads feature only one, static GIF or JPEG image, which is linked to the advertiser’s home page. More common is the GIF-animated banner ad, which displays several different images in succession, sometimes to create the effect of animated motion. Then there are rich media banner ads — ads that use audio, video, or Java and Shockwave programming. These banner ads, which usually have larger file sizes, are often interactive beyond their simple linking function.

 

Banner Ad Sizes

300×250 $25.00 728×90 $20.00 120×600 $20.00 468×60 $20.00 120×90 $15.95 125×125 $15.95 120×60 $15.90 234×60 $15.90 100×100 $12.95 88×31 $11.90

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Add On Animated graphics for Only $10.00

We require your site address, logo and text message you prefer to add on banner design, If you have any image to use on banner you can email us at support@massivelifestyle.com as well.